The Personal-Universal Framework is a powerful storytelling technique that helps you build a strong connection with your audience by starting with a specific, relatable story and then broadening the message to resonate with a wider group.

• Personal (P): Begin by sharing a personal anecdote, experience, or observation. This could involve a challenge you faced, a lesson you learned, or a moment of insight related to the broader topic you want to discuss. By making it personal, you instantly create a sense of authenticity and relatability.
• Universal (U): After drawing your audience in with a specific, personal story, skillfully transition to the universal aspect of your message. Connect your personal experience to a broader theme, shared challenge, or common human experience that resonates with a wider audience.

This framework is effective because people connect with stories. By starting with a personal anecdote, you create an emotional hook that draws the audience in. Then, by broadening your message to address universal themes, you ensure your content resonates on a deeper level with a larger group, making it both relatable and impactful.