The 6W’s Framework is a foundational tool for content creators, providing a structured approach to gathering and organizing information to ensure comprehensive and engaging content. Just like a journalist crafting a compelling story, you address the essential questions:

• Who: Who is your target audience? What are their demographics, interests, and needs?

• What: What is the core topic or subject of your content? What message do you want to convey?

• When: When is the most relevant or impactful time to share this content? Consider timing, deadlines, and the customer journey.

• Where: Where will your audience encounter this content? Choose appropriate platforms and channels.

• Why: Why is this content valuable or important to your audience? What problems does it solve or questions does it answer?

• How: How will you present your content in an engaging and easily digestible way? Utilize storytelling, visuals, data, and various content formats.

By systematically addressing the 6W’s, you can create well-rounded content that captures attention, provides value, and resonates with your intended audience.