The PAS Framework, short for Problem-Agitation-Solution, is a powerful copywriting formula that leverages the psychology of persuasion. It begins by identifying a Problem your target audience faces, clearly and empathetically articulating their pain points and frustrations. Next, you Agitate the problem by digging deeper into its consequences. This could involve highlighting the negative emotions associated with the problem, emphasizing its urgency, or illustrating its potential long-term impact. Finally, you offer your product or service as the Solution, positioning it as the antidote to their woes. This framework is particularly effective because it creates a compelling narrative arc, drawing readers in with a relatable problem, amplifying their emotional investment, and ultimately offering a satisfying resolution in the form of your offering.