The AIDA Framework is a classic and enduring marketing model that outlines the four fundamental stages a customer goes through before making a purchase decision. This simple, yet effective, acronym stands for:

• Attention (A): The first step is to capture the attention of your target audience amidst a sea of distractions. This could be achieved through a strong headline, visually striking image, or thought-provoking question.

• Interest (I): Once you have their attention, you need to pique their interest and make them want to learn more. Highlight the benefits of your product or service and how it addresses their needs or desires.

• Desire (D): The next step is to cultivate desire by building a strong emotional connection. Showcase how your product or service can improve their lives and make them feel happier, healthier, or more successful.

• Action (A): Finally, prompt your audience to take a specific action, such as making a purchase, signing up for a newsletter, or visiting your website.

By structuring your content around these four stages, the AIDA framework provides a clear roadmap for guiding your audience from awareness to conversion.